Club Crest

Since the 1901 FA Cup final the Tottenham Hotspur crest has featured a cockerel. Harry Hotspur (from whom the club is said to take its name) was famed for his riding spurs and fighting cocks were fitted with spurs which can be seen in the crests. In 1909 a former player named William James Scott made a bronze cast of a cockerel standing on a football to be placed on top of the West Stand and since then the cockerel and ball have been the major part of the club's identity

Between 1956 and 2006 the Spurs used a coat of arms featuring a number of landmarks and associations linked to local area. The lions flanking the shield came from the Northumberland family's arms. They owned large areas of Tottenham and Sir Henry Percy (Harry Hotspur) was a family member. The castle alludes to Bruce Castle located 400 yards from the ground and which now houses a museum. The trees are those of Seven Sisters which were planted at Page Green by the Seven Sisters of Tottenham and after whom a railway/tube station and main road are named. The arms featured the Latin motto "Audere Est Facere".

In 1983, to overcome unauthorised "pirate" merchandising, the club's badge was altered by adding the two red lions as heraldic and the motto scroll. This device appeared on most Spurs' playing kits for the next 23 years.

To rebrand and modernise the club's image, in 2006 both this club badge and the coat of arms gave way to a professionally designed logo/emblem.[16] This revamp features a leaner/fitter cockerel and an old-time football together with the club name. The club claims that the rebranding kept much of the original meaning of the name, and emphasised its originality.